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I am a little late posting this weeks blog post as the weekend was a pretty busy one.

I am currently participating in and arranging my own shoots.

Styling is something that I really want to be involved in and develop my skills in.

I am currently styling at work but I really want to express my own creativity in fashion.

I know that I have this blog but this is all things that I personally wear.

It will be fun to style clothing that I wouldn’t wear but can really appreciate as being amazing pieces.

I am documenting my shoots and plan on sharing the final products with you guys which is exciting!

Remember to subscribe to my Youtube channel to see this!

In this post I am wearing white jeans which is very unlike me.

However this pair from Wearall are really cool with the extreme rips and distressing.

They are a nice, new and affordable addition to my denim collection and great for summer.

Photography and Film by: Samantha Jones http://www.samanthajwebb.com/


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So this week I have been feeling a bit miserable.

Life in London is a whirlwind of excitement, adventure but also fear.

I have a good job, if by good we are talking about the fact I don’t wake up dreading work, I enjoy it.

I scrape by, go on the odd night out and buy the odd item of clothing.

So what is it about London that’s so absorbing?

But then I upload a blog post and start to realise what it is.

It is the realm of culture and creativity that is on your doorstep.

Everyday you see or hear something inspiring and captivating.

You meet such interesting people and view the world from a different perspective.

It’s scary because in the fast pace of London everyone leads such slow lives.

People get their own homes late, marry later on in life and have children late too.

Life is so concentrated on dreams and success that other things have to wait.

Here is me in my little house share, waiting desperately for my promotion.

When if I was back home I could have my own place and take life a bit easier.

However every day, like yesterday when I shot these photos.

I realise why I am doing what I am doing.

London = Fashion Capital + Multicultural + Fun + Opportunity



Photography and film by Samantha Jones http://www.samanthajwebb.com/


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So this weeks look seems to have subconsciously taken influence from Wimbledon.

I am a sucker for sporty vibes and so the tennis-esque look is right up my street.

That is what is so interesting about fashion, that every piece takes inspiration from something and a quick glance can make you refer back to an event, memory, emotion or place etc.

A pleated skirt, and the colour white instantly make you think of tennis and bring that nostalgia of Wimbledon, school days and summer.

Unfortunately, although I am fairly good at sport; tennis is not my strong point. I am one of those who swings away like a crazy woman and it flies completely off the court!

I thought I would just let you all know that I will be including more video content on my Youtube channel very soon. I love fashion and styling and as you will know I work in the industry too. I thought it would be a great idea to video behind the scenes of some personal shoots I will be doing soon from concept to creation.

Let me know if this is something you would be interested in seeing and any suggestions you may have!

Remember to SUBSCRIBE to my Youtube channel

Thanks guys,





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Hey! So one of my style obessesions is double denim.

Denim in general really is always a winner with me.

Asos, Topshop and Pull & Bear are my go to stores for anything denim.

In todays post I styled up this seasons big trend, the button-up skirt; and paired it with a baggy fit denim jacket.

The good thing about denim is that it can literally be paired with anything!

This post was photographed in the popular East London destination of Brick Lane.

If you haven’t visited Brick Lane before then I highly recommend it.

It is the hub of all things fashion, art and culture.

Brick Lane is lined with graffiti, vintage clothing shops, food stalls, street performers, art galleries and interesting markets.

It is a great location to gain lots of fashion inspiration as people who dare to be different hang out in these places.

Brick Lane is also a great spot for picking up good denim.

You can find vintage Levi everywhere  and cool customised denim as well.

The bag has now gone in sale but I have seen it in stores recently for just £18.

My necklace is also in store but I couldn’t find it on the website.

Check back next Sunday for another  style post and remember to subscribe to my Youtube channel!

Thank you!



Photography and Film by Samantha Jones samanthajwebb.com


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So, I am really into my basics.

I am most happy throwing on a pair of jeans, a t-shirt and a bomber jacket and heading for the door.

However sometimes basics just look a bit too… well, basic!

If you get what I mean.

Sometimes you just want to look a little bit more put together.

So todays look is me just jazzing up my go-to pieces.

I really think a bold lip finishes any outfit and a pair of heels takes you from ordinary to interesting.

From casual to creative.

I don’t know why but my usual monochrome bias eye has been diverging from the norm.

I find myself really attracted to rich, vibrant reds.

A good pop of colour is another way of enhancing your basic outfit.

That is the beauty of basics, they act as a blank canvas for you to adapt according to your mood.

What are your essential basics? Or do you find them boring?

Check back next Sunday for my next style post.

Thanks guys!



Photography and Film: Samantha Jones http://www.samanthajwebb.com/






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Hi everyone,

I hope you have all had a good week!?

This weeks post is a very simple, casual look. Something I  would wear on an ordinary day.

Over the past year I feel I have found my ‘personal style,’ as cheesy as that sounds.

I basically realised that I feel most comfortable and content with my outfits when I wear more sporty, urban or 90’s looks.

It made me think about my shopping habbits and about trends.

I was spending money, buying into the latest trends to keep up with the fast pace of fashion.

My wardrobe was constantly changing and I was ebaying old clothes all the time.

Nothing was staying in my wardrobe for very long as I was getting bored of my clothes too quickly.

This is how I began to change my perspective on clothing and my style.

Why was I buying into trends that weren’t here for the longevity when there are styles that aren’t currently ‘on trend’ that I will never get bored of?

For example, the 70s trend. I love the look of this trend, and I tried on flared jeans every time I went shopping.

However, this trend I know will last for the year and I will have got bored of flare jeans within a month of wearing them.

Whereas if I spent my money on staple pieces I will never get bored of such as a good quality denim jacket then I am being more responsible financially and have an item of clothing that will keep its place firmly in my wardrobe for a long period of time.

I know that I cannot go wrong with anything denim, bomber jackets, trainers and oversized tees.

It is all about investing in trendy pieces that will fit into your personal style. If I purchased those flared jeans then I would have needed to buy lots of off-the-shoulder tops, printed blouses and fringed items to go with them; which aren’t my style.

I did however invest in the 70s trend by purchasing some jogger style flares.

These fit both into my personal sporty style and also the current 70s trend. I will create a style post very soon styling these for you to see!

Let me know your opinions on trends and whether you are a trend follower or whether you prefer sticking to your own style?

Check back next Sunday for a new post!



Photography and film by: Samantha Jones http://www.samanthajwebb.com/



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Hi guys!

So! Long time since I been on this site!

8 months in fact!

WordPress is even looking a little bit alien, but I am starting to find my feet again.

So I thought it would be rude to not mention why I have had suuuuch a long break from blogging.

Well, as some of you may know I started my blog after university when I was unemployed and trying to find my way into the fashion industry. This time last year I was lucky enough to gain a full time job at River Island head office within their photography studio, which I love!

I managed to balance commuting 5 hours a day, working full-time and blogging regularly right through summer. It was such a busy time in my life and by the end of summer I realised it was all a bit to much to deal with so unfortunately I had to stop blogging.

Along with this I was feeling a bit deflated with it all, my blog was feeling a little rushed and neglected and I wasn’t happy with my styling. Rather than produce something I was unhappy with I decided to take a break until I felt I could have good quality blog content and clothes that really reflect my style.

Some of you also may know that I am now living in London which also put a strain on things as it meant that I was living away from my little sister who used to take my photos for me.

However I now feel ready and inspired to start it all up again, with a new, fresh and improved way of doing things. I am lucky to have photographers on board and my sister will still be involved too!

I am very keen to have a presence on Youtube and so this is an extra feature to my blog which I hope you will enjoy!

I thought I would kick start with a few River Island pieces of course! I really love sporty, sort of urban looks but in a simplistic sort of style. This look is clean but has that sporty edge with the ‘boy’ cut shorts.

Any feedback on what you see would be amazing. I am so happy to be back and look forward to everything that blogging brings. Feel free to comment below or pop me an email at: charnellegeraldine@outlook.com

To begin with I will be posting every Sunday, but in the future who knows!

Thanks guys!

Charnelle x


Photography & Video: Samantha Jones: www.samanthajwebb.com